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For a conscious fashion
As an integral part of one of our sustainability axes, we present the Circularity Project, with the objective of closing the cycle, that is, ensuring a new life for MO products.
Therefore, two women's clothing items have been developed – a sweatshirt and a dress – in recycled cotton, for €27.99 and €34.99, respectively. The production consisted in 500 pieces of each reference to be sold exclusively online.
development process
Pre-separation and sorting of the pieces, at the warehouse.
Sorting and separation of the goods, in the services supplier, to be transformed again into clothing.
Recycling.
Preparation and spinning, the time that the recycled fiber was mixed with organic cotton.
Knitting the fabric, in this case a fleece material.
Making, cutting and finishing, the phase in which the final products were obtained.
In order to highlight and enhance these creations, a label with the motto "More for a sustainable fashion" "Made in Portugal" was designed, also containing the information of "recycle – reduce – reuse" " This article came from leftover garments that have been submitted to a recycled process. This way we contribute to promoting a circular economy which is more sustainable" to reinforce this increasingly urgent need.