Category Management

A new fashion concept for your hypermarket

Fashion as a Service

A new fashion concept for your hypermarket through our end-to-end solution

Why Us

WE KNOW FASHION

25 years of fashion experience, with +120 retail stores and serving +80 hypermarkets across Portugal, Spain and Italy.

WE DELIVER VALUE

Our solution delivers a differentiated fashion look & feel to your stores with products in all categories. It delivers sales growth, a consistent margin and a guaranteed working capital reduction.

WE MANAGE THE WHOLE VALUE CHAIN

Providing a full service, ranging from product development and sourcing to performance analysis. While supporting your day-to- day store operations.

Over 25 Years Of Fashion Experience

1995
MODALFA
1 st store

MO manages apparel in +35 stores of Continente, largest hyper in Portugal, with ~€4.1B in total sales
2013
New brand +100 retail stores

Pilot with GADIS, Spanish hypermarket with ~€1.2B in total sales
2014
Pilot roll-out with GADIS in +8 hypers
2015
mo-online.com
MO opens its online storeMO opens its online store
2018
Pilot with EROSKI, Spanish hypermarket with ~€3.8B in total sales
2019
Pilot roll-out, Spanish hypermarket with ~€3.8B in total sales

Partnership with COOP, in +10 hypers, Italian hypermarket with ~12.2B€ in sales
2020
MO opens DESIGN HUB
in Barcelona

We Deliver Value

MO provides affordable and contemporary products across all categories (Kids, Women and Men apparel, Underwear, Sportswear & Footwear) with frequent entries along the season, in a differentiated fashion look & feel in your hypermarket, catering to Families and Younger audiences.

Note: Estimates based on current Partners’ performance, ambition to be determined according to each partner.

We Manage The
Whole Value Chain

01

COLLECTION

Up-to-date and affordable collection in line with market needs, with the assortment adjusted to partner’s store clusters.

02

PRICE & PROMOTION

Competitive price predefined according to our market knowledge and promotions built around partner’s calendar.

03

STORE LOOK & FEEL

Appealing store ensured by a setup with a MO expert team and by an ongoing support with communication and visual guidelines.

04

STOCK & REPLENISHMENT

Stock is sent according to partner’s needs, on a weekly basis, and we guarantee no stock leftovers at the end of season.

05

LOGISTICS & TRANSPORT

End-to-end management of logistics & transportation, from our warehouse to your stores in a timely manner.

06

STORE OPERATIONS

Store ops managed by partner, supported by a MO market manager co- located and fully dedicated to the partner.

We know Fashion

Sweet Summer

Beachwear

Comfort

Homewear and outerwear

Maternity

Clothing and lingerie

BTS

Back to school day-to-day
kids clothing

Store Layout

Next Steps

MO to share further details, if requested.

Align & internally discuss potential partnership opportunity.

Schedule follow-up meeting.

Manuel Arana

Executive VP of International Hypermarkets

manuel.rodenas@mofashion.com