Category Management

A new fashion concept for your hypermarket

We belong to SONAE Group

MO is part of the Sonae Group, a multinational company that manages a diversified portfolio of business in retail, financial services, technology, shopping centers and telcos.

SONAE IS PRESENT ACROSS ALL CONTINENTS AND GEOGRAPHIES, GATHERING A TEAM OF TALENTED PROFESSIONALS FROM ALL PARTS OF THE GLOBE.

WORTEN

Electronic

ISRG

Sports

SONAE SIERRA

Shopping Malls

NOS

Telecommunications

SONAE FS

Financial Services

SONAE IM

Investment Management

SONAE MC

Food retail, Health and Wellness

SONAE FASHION

Fashion

Fashion as a Service

A new fashion concept for your hypermarket through our end-to-end solution

Why Us

WE KNOW FASHION

25 years of fashion experience, with +120 retail stores and serving +80 hypermarkets across Portugal, Spain and Italy.

WE DELIVER VALUE

Our solution delivers a differentiated fashion look & feel to your stores with products in all categories. It delivers sales growth, a consistent margin and a guaranteed working capital reduction.

WE MANAGE THE WHOLE VALUE CHAIN

Providing a full service, ranging from product development and sourcing to performance analysis. While supporting your day-to- day store operations.

Over 25 Years Of Fashion Experience

1995
MODALFA
1 st store

MO manages apparel in +35 stores of Continente, largest hyper in Portugal, with ~€4.1B in total sales
2013
New brand +100 retail stores

Pilot with GADIS, Spanish hypermarket with ~€1.2B in total sales
2014
Pilot roll-out with GADIS in +8 hypers
2015
mo-online.com
MO opens its online storeMO opens its online store
2018
Pilot with EROSKI, Spanish hypermarket with ~€3.8B in total sales
2019
Pilot roll-out, Spanish hypermarket with ~€3.8B in total sales

Partnership with COOP, in +10 hypers, Italian hypermarket with ~12.2B€ in sales
2020
MO opens DESIGN HUB
in Barcelona

We Deliver Value

MO provides affordable and contemporary products across all categories (Kids, Women and Men apparel, Underwear, Sportswear & Footwear) with frequent entries along the season, in a differentiated fashion look & feel in your hypermarket, catering to Families and Younger audiences.

Note: Estimates based on current Partners’ performance, ambition to be determined according to each partner.

We Manage The
Whole Value Chain

01

COLLECTION

Up-to-date and affordable collection in line with market needs, with the assortment adjusted to partner’s store clusters.

02

PRICE & PROMOTION

Competitive price predefined according to our market knowledge and promotions built around partner’s calendar.

03

STORE LOOK & FEEL

Appealing store ensured by a setup with a MO expert team and by an ongoing support with communication and visual guidelines.

04

STOCK & REPLENISHMENT

Stock is sent according to partner’s needs, on a weekly basis, and we guarantee no stock leftovers at the end of season.

05

LOGISTICS & TRANSPORT

End-to-end management of logistics & transportation, from our warehouse to your stores in a timely manner.

06

STORE OPERATIONS

Store ops managed by partner, supported by a MO market manager co- located and fully dedicated to the partner.

We know Fashion

Sweet Summer

Beachwear

Comfort

Homewear and outerwear

Maternity

Clothing and lingerie

BTS

Back to school day-to-day
kids clothing

Store Layout

Next Steps

MO to share further details, if requested.

Align & internally discuss potential partnership opportunity.

Schedule follow-up meeting.

Manuel Arana

Executive VP of International Hypermarkets

manuel.rodenas@mofashion.com