New Jeans Forever
Wash your jeans as few times as possible to ensure that they keep their colour. Even top-quality jeans start fading over time.
1. Wipe off any dirt or stains to avoid having to wash the whole pair of jeans.
2. When washing, we recommend washing inside-out, by hand (to preserve colour and delay any fading). Leave them in mild soapy water for 30 min.
3. If you choose to machine wash them, use the cold-water cycle so they don’t fade. Turn them inside-out, fasten any buttons and zips so that they don't tug onto other items and damage them.
4. Don't wring, simply rinse them (goodbye creases!).
5. Don't tumble dry! Leave them to dry out in the open air: this way your jeans won't shrink or lose quality.
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