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For Sustainable Fashion
We are inspired to be the best. We are motivated to make the world a simple, more balanced and more sustainable place for future generations. Acting responsibly is in our hands for the well-being of life on the planet. It is also in our hands to build and consolidate the path towards more sustainable fashion. We believe we are better when working towards a global aim. That is why we are dedicating ourselves entirely to reducing the environmental and social impact of our products, and in a responsible manner.
Let's build a more sustainable future together. Join us on this journey!
We strive to be part of the change.
The change is there, between the Past and the Present!
Our pledge
Our story starts with the wish to guarantee that everyone can access practical, modern, and affordable fashion.
Our mission is to make families' lives easier, and that means more sustainable, too. With this in mind, we are committed to implementing actions throughout all of MO's value chain that contribute towards the well-being of the planet and its people.
Goals for a more sustainable future
We have our eyes set on the future and want the MO collections to be based on the following sustainability targets:
5%
of the MO collection will be sustainable
2021
10%
of the MO collection will be sustainable
2022
20%
of the MO collection will be sustainable
2023
25%
of the MO collection will be sustainable
2024
30%
of the MO collection will be sustainable
2025
The MOre Label for sustainable fashion
The MOre label for sustainable fashion is not only made from recycled paper, it also identifies MO garments that respect the environment. This ensures that our more sustainable items are easy to find.
Our Aims
We want to be part of the solution:
- Raise awareness and be aware;
- Reduce our impact;
- Take on initiatives based on sustainable development principles;
- Make our community a better place;
- Work towards solving environmental and social challenges.
5 Sustainability Priorities
We are in line with Group Sonae's 5 sustainability priorities:
