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Keys To Our Success


MO IS PART OF SONAE GROUP

Currently the largest non-financial Portuguese private group, Sonae, has a worldwide presence and a strong position in several branches of business.

The Sonae Group brings together know-how and experience in internationalizing its brands, thereby making it a strong business partner

GROWING FOR REAL

We have a proactive attitude that led us to a growing pattern and opened up the internationalization process. With the rebranding in 2013, we have built up a strong brand positioning scalable to other locations / markets through a stronger brand, a new store concept and a renewed value proposition for MO.

In this process MO developed a new store concept and a new range of fashion updated products. But most of all, all changes resulted in an increased brand value proposition.

EVERYTHING OUR TEAM DOES IS FOR REAL

The ability to motivate chalked up the natural charisma that defines MO’s modus operandi. We are 1.2k ambitious team workers fiercely spreading and activating our brand.

Our design team is fashion trend proficient and reveals its sense of style in every collection design.  We fuse creativity with innovation to keep up with our customer needs. We know about fashion. It’s our passion.

BETTER LOGISTIC

The enormous growth of turnover, led to the opening, at the end of 2010, of a new warehouse 4x larger than the previous one, giving consistency to our replenishment model.

WAREHOUSE

DIMENSION BETWEEN 53 000 AND 55 000M2

WAREHOUSE

HANDLING CAPACITY 2200 BOXES/ DAY

OUR PRODUCTS ARE TAILORED FOR REAL

We adjust the range of products to each market without ever neglecting quality, with an 100% internal design and quality team.