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MO Brand


MO IS A STRONG RETAIL BRAND

MO’s success is built upon 20 years of experience in the market. MO was born with the goal of making the aspirational side of fashion, accessible to all: to all kinds of incomes, to all kinds of families, to all kinds of people.

MO is a brand inspired in today’s women and their family, providing apparel, footwear, accessories and more, all tailored to woman, man, teen and kids’ needs, at great prices.

HAS IT’S OWN VALUES FOR REAL

KNOWLEDGEABLE

- Our research covers a wide range of themes including, not only fashion trends, but also pop culture, arts, cinema, music. We know what influences consumer lifestyle and we want to be one step ahead of. That’s why we’re always improving collections.

CLOSE

- Fashion and style are an inherent part of our lifestyle, but most off all, it’s our passion. However, the main reason for doing what we do is our customer’s daily routines and indecisions. So we maintain a closer relationship with them in order to better understand their needs.

DETERMINED

- We stand for everything we believe with attitude, but most of all, we want to enlarge the sense of style. By style we mean a self-confident attitude while getting dressed. We all have an inner style ready to be revealed. MO aims to dress that, democratizing fashion aspiration side. We’re human as well, and by human we mean knowing it’s not always easy to decide what to wear. So, we became the daily partner that advises what to wear, when, and easiest way of doing that.

POSITIVE

- Dressing is a celebration of ourselves. MO, as a fashion brand, reflects that celebration in a colorful communication and cheerful tone of voice. This upbeat and positive side of MO is also reflected in the freshness of our fashion collections.

WHAT DO WE STAND FOR

How to dress is more than an act of everyday need, it’s an act of self-awareness, a pleasure. It’s being part of a harmony of personality, colors, patterns, and sizes. We all deserve such pleasure.

MO works everyday to make such aspirational need of looking good and trendy, something we can all afford. We are FASHION FOR REAL, the affordable aspirational.